Hexagram is an extensible as well as distributed technology platform that enables publishers, brands and agencies to build, manage, and optimize all of their businesses around native advertising. Hexagram first product is the Hexagram Native Ad Exchange, which works more than one thousand sellers and buyers of native advertising. Think of it as a stock trade for content distribution. The main idea of Hexagram is usually that the current condition of online advertising is broken: advertisers are introduced with increasing banner blindness as well as publishers are earning much less money. Hexagram objective is to fix this environment through bringing value to content. Which doesn’t mean slapping a paywall on a website, it means that content, in and of itself, has an intrinsic value to it. This is one of the few companies in ad tech which is successfully solving this challenge.